The Swedish company Effective Communication approaches EL EQUIPO CREATIVO with a clear wish: to offer their young Swedish team a new fun and fresh workspace in Barcelona; a place where they can both “work hard” and “party hard”, and which allows them to celebrate their “after-work” events and “Friday barbecues”, important activities of their corporate strategy.
From the beginning, EL EQUIPO CREATIVO understood that the design needed to speak about the city of Barcelona, since it was the main element of attraction for the Swedish staff moving to the company’s new headquarters. And more specifically a spontaneous and fresh Barcelona, full of colour and joy, which is the image that the city exports to northern Europe.